DISCOVER THE BOUNTY OF THE OJAI VALLEY

Ojai takes its name from a Chumash word meaning “the Nest” or “Valley of the Moon,” describing its tucked-away setting within the serene valley. Today, Downtown Ojai is filled with fine art galleries, restaurants, small boutiques, craft breweries, and intimate tasting rooms, where you can sample local wine, kombucha, olive oil, and honey while you stroll, or pedal around town. Ojai’s character is laid-back and truly local.

Surrounded by the Topatopa Mountains and sprinkled with adobe architecture, this small town of less than 8,000 residents is home to artisans of every calling.

Shopping in Ojai is a charming experience, with boutique shops, artisan stores, and galleries in the historic downtown. Visitors can find handcrafted jewelry, local art, and unique home decor. The Ojai Farmers' Market offers fresh produce, handmade goods, and locally sourced products. With its eclectic mix of shops and a relaxed, friendly atmosphere, shopping in Ojai is a delightful way to spend an afternoon exploring the town's offerings.

Ojai is one of America’s hidden culinary gems, celebrated for its rich farming heritage. Whether you’re after a lively brewpub for the family, a romantic dinner under the stars, a farm-to-table experience, a classic sunny brunch, a quick bite at a food truck, craft cocktails, homemade ice cream, or fresh pastries, Ojai offers both casual and upscale dining right in town. As you explore the menus, keep an eye out for local Ojai ingredients like baby greens, avocados, pasture-raised meats, fresh seafood, strawberries, tropical fruits, and the famous Pixie tangerines.

Ojai is a haven for outdoor adventure enthusiasts, offering a diverse range of activities amidst stunning natural landscapes. Hikers can explore scenic trails like those in Los Padres National Forest, offering everything from gentle walks to challenging climbs. Mountain biking is popular on routes such as Shelf Road and Ventura River Preserve. Lake Casitas provides opportunities for fishing, boating, and picnicking, while horseback riding with Ojai Valley Trail Riding Company offers a unique way to experience the area's beauty. For a thrilling adventure, Cloud Climber Jeep Tours take visitors off the beaten path to discover hidden gems and breathtaking views.

For more than 200 years, Ojai has been renowned as a haven for creatives—from painters, ceramicists, sculptors and photographers to woodworkers and musicians. They’ve come for Ojai’s legendary scenery and shifting quality of light, then settled in to build a prolific arts community on par with the world’s finest. From art walks and galleries to the state’s oldest nonprofit art center, come mingle with artists and art lovers in an intimate setting.

Ojai’s famed “pink moment” is a rare and magical attraction that happens at dusk, as the fading sun emits an alpenglow of brilliant colors across the Topatopa bluffs. Every year, thousands of visitors come to Ojai just to get a glimpse of this phenomenon. While other places draw sunset-chasers, Ojai is one of a few locations in the world where you can catch a legendary “pink moment.”